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Blog & News

All the latest important things in the world of Red Apple Creative

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All posts tagged as: advertising

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What's Wrong With a Woman's Voice?

date.png 2016-03-08      |     Tagged:  advertising   female voices   international womens day   one air  

When this little Red Apple’r started work in radio advertising it was as part of a local station, creating adverts for local and regional clients.

The complete on-air line up at the station was pretty identical to a lot of local stations at the time. Male lead with female co-host on breakfast, followed by a series of male presenters only.
This onslaught of male presentation was only interrupted at the weekends when a female was brought back on air for the middle of the day, presumably to capture some of the family shopping time.

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Why Does Music Move You?

date.png 2015-09-02      |     Tagged:  advertising   movement   music   response  

Clients who ask us why music is important to their commercial or video are often met with a tidal wave of passionate response from our creative team.

Music has a multitude of capabilities, but the best description I ever heard was from my first creative manager who gdescribed it as the 'emotional colouring in'.
An article by David Shariatmadari on the Guardian website went further and looked at why music creates physical responses such as the chills.
In summary there are three pretty good reasons.

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When Metrics Meet Creative

date.png 2013-12-12      |     Tagged:  advertising   commercials   creative   metrics  

Actively blocking advertising messages by the use of Adblocker or other software apps is becoming frighteningly more common.
 
The high drive for metric based analysis and mass ad serving to deliver the ‘visit to serve’ ratio that your model demands may be the tipping point for many consumers.

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Radio Offers Amazing Return on Investment

date.png 2013-10-14      |     Tagged:  advertising   commercial   marketing   rab   radio   research   return on investment  
Brands using radio in their advertising are rewarded with almost 8 times return on investment (ROI).
The research published last week by the Radio Advertising Bureau (RAB) has been a year long in the making, collating data from multiple industries and agencies.

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Original or Known Music in Commercials?

date.png 2013-09-19      |     Tagged:  advertising   bespoke   commercials   composition   i'm lovin it   john lewis   mcdonalds   music   sunny  
There is an interesting debate with using music in commercials. It’s undisputed that music applies a textual and emotive layer to your audio or filmed commercial.
The debate of whether using pre-existing music that has a heritage and resonance with your intended audience or creating a bespoke piece is best.

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National Trust Signposts Fun

date.png 2013-06-06      |      Category:  Advertising      |     Tagged:  advertising   national trust   signs  

The National Trust have shown their delightful sense of humour by commissioning a series of 'warning' signs for the sites around the UK.

 

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Young People Communicate with Radio

date.png 2013-05-20      |      Category:  Radio      |     Tagged:  advertising   audience   bbc1   kiss   listeners   loss   nick grimshaw   radio   rajar   youth  

Following last week's RAJAR the story being leapt upon is Grimshaw's fall from grace. Radio 1's new(ish) Breakfast host saw a terrific drop in listeners seeing it fall to its 2003 levels, the station overall has lost 1.3 million in the past 12 months. Having been tasked by the BBC Trust to reduce the average age of the listener, further insight to sadden the R1 team is that the only demographic to grow audience was the 55+ age bracket from 1.3% to 1.6%.

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Aerial Awards Return

date.png 2013-04-25      |      Category:  Advertising      |     Tagged:  advertising   aerial awards   clare bowen   creative   rab   radio   return  

As part of the RAB's push to improve the creativity of radio advertising in the UK the Aerial Awards have been refreshed and relaunched. 

Commercials approved by the advertiser and on air within the past calendar month are eligible for entry. Emer Stamp and Ben Tollett from Adam&Eve/DDB will be the first judges of the awards.

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UK Ban on Political Advertising Upheld

date.png 2013-04-23      |      Category:  Advertising      |     Tagged:  adi   advertising   broadcasting   echr   maria miller   political   uk  

The European Court of Human Rights has upheld the UK ban on political advertising on broadcast media after an 8 year appeal. The appeal was made by the campaign group Animal Defenders International (ADI) following a 2005 ban on their TV commercial promoting ADI's concerns of the commercial use of primates on TV.

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Online Audio Council Announced

date.png 2013-04-17      |      Category:  Advertising      |     Tagged:  absolute   advertising   audio   council   iab   online   radio   red apple creative   spotify  

The Internet Advertising Bureau (IAB) have announced their latest council of experts to focus on the platform of online audio advertising. Red Apple Creative are delighted to be part of the council and looking forward to the development and forthcoming projects that the council will lead.

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Mobile Ad Spend Triples

date.png 2013-04-10      |      Category:  Advertising      |     Tagged:  advertising   commercial   digital   mobile  

Figures out today show that advertising spend on mobile has increased by 148% year on year to £526 million.

Christmas 2012 promised to be the year of the tablet as the most commonly received/requested present and unsurprisingly the fastest rate of growth for mobile ad spend was in the latter half of the year.

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Stop Looking Up Our Skirts

date.png 2013-02-26      |      Category:  Advertising      |     Tagged:  2013   advertising   hyper targeting   marketing   targeting   trend  

I don’t know what the gentleman’s equivalent is. Our headline is of course metaphorical and not a direct request to some unidentified voyeur.

It is however, unidentified voyeurs of a sort that the sentiment is directed at.  Having spent the morning talking to companies across the marketing world and reading their insights into the ‘big thing’ for 2013 in our industry I have been left feeling a little unsettled.

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Happy New Year

date.png 2013-01-02      |      Category:  Advertising      |     Tagged:  advertising   new years eve   socialising  

The New Year blasted off in traditional fashion - fireworks over Sydney Harbour, fireworks over the Pantheon, fireworks over Big Ben...etc. Nothing remarkably different from any other New Year's Eve. Socially the networks were busy with the usual blub of homogenised 'New Year' messages. In reality, the social scene was much quieter. In fact, I think this is the most subdued New Year's Eve I've ever known. Has the recession taken it's toll too heavily on the pockets of the nation? Or has the hype for what was once the most socially decadent and expensive night of the year finally had it's day?

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This Week in Advertising 30th November

date.png 2012-11-29      |      Category:  Advertising      |     Tagged:  advertising   age   asda   banned   boardroom   discrimination   go compare   john lewis   netmums   norway   sodastream   tv   women   zombies  

 

We have to mention the decision to suspend SodaStream's TV commercial from broadcast. With just hours to spare Clearcast withdrew it approval on the grounds that the commercial 'denigrates the bottled drink industry'. Cue much debate on either side and whilst we have our own opinion, the real winner seems to be SodaStream who have received a fair amount of coverage in the press and are signposting interested parties to YouTube where the commercial can be enjoyed without restraint.

Still, it's not as wild as the XXL TV commercial in Norway featuring zombies! The commercial is now banned from broadcast prior to 9pm for complaints that it was “provocative and stupid”...if that comment were carried forward to UK TV advertising that poor Go Compare chap and the semi-violent ads he currently appears in would be appearing before a committee of MPs to explain themselves!

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This Week in Advertising

date.png 2012-11-22      |      Category:  Advertising      |     Tagged:  advertising   alcohol   asda   bishops   casting   christmas   church   churchill insurance   junk food   martin clunes   radio 4   red apple creative   stereotyping   women   you and yours  

To start the week off news that Churchill Insurance fell unexpectedly foul of that terrible curse of casting when their advertising frontman, Martin Clunes had his driving license suspended. We’ve blogged about the benefits and pitfalls of high profile casting, still at least their mascot nodding dog shouldn't cause them too much trouble. Unless it starts destroying sofas in a insurance scam?!

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The Power of Online Audio Advertising

date.png 2012-11-19      |      Category:  Advertising      |     Tagged:  absolute   advertising   audio   bpi   iab   lastfm   online   red apple creative   spotify   we7  

Audio advertising is our strong suit and we've been making audio commercials for.....oooh,many years! Over the course of time audio has made the move into the online world and we've been delighted to use this space to show how powerful the auditory sense is in terms of engagement. 

Last Wednesday the Internet Advertising Bureau (IAB) hosted the last of 3 seminars on Advertising in a Online Environment and we were delighted to share our thoughts on this aspect of the advertising world alongside representatives from LastFM, We7, Spotify, Absolute and the BPI.

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The Truth About Advertising

date.png 2012-10-17      |      Category:  Advertising      |     Tagged:  advertising   bodyform   brand   red apple creative   truth   video  

Advertising is an artform. To take a brand or a product and encourage people to feel something for it, to covet it, desire it, collect it, reserve it ahead of it's release or buy it in bulk, to recommend it to friends and to follow it on social network sites is not as easy as it seems. With some brands, say Chanel's perfunes the job is perhaps a little easier. Who doesn't want to smell divinely sensual?

Some products are a little more down to earth, who remembers the one click air freshner TV spot featuring a terribly precocious child and the infamous line "I'm going to do a poo at Paul's house!"

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Cosmetic Changes

date.png 2012-08-22      |      Category:  Advertising      |     Tagged:  advertising   cosmetic surgery   red apple creative   regulation   review  

The cosmetic industry is set for a serious review following the recent PIP implant scandal. Amongst the areas for review it's been suggested that the advertising of cosmetic surgery should be pulled in for tighter regulation. I'm curious to know how tightening the regs of advertising cosmetic surgery is likely to improve the standards of the industry? Understandably, the argument is that the over exposure of cosmetic surgery advertising means that it appears to have a commonplace part in our society - but, it does have a commonplace part in our society, doesn't it?! Botox parties, lunchtime face lifts, do you know someone who hasn't had some form of cosmetic treatment?

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Skirting the LOGOC Rules

date.png 2012-07-25      |      Category:  Advertising      |     Tagged:  2012   adidas   advertising   corporate   london   nike   olympics   outdoor   paddy power   red apple creative   sponsor   tv  

The roads are blocked. Hundreds of lycra clad individuals have descended on the capital. The white tracksuit clad 'Jimmy Saville Tribute Act' that is the Torch Relay has finally made it's way to the centre of the events and those odd creatures, Wenlock and Mandeville are suddenly ubiquitously littering the streets. That's right, London  2012 is upon us and with it comes the enforcement of sponsor credential. There is a distinct division between those who believe that the corporate sponsors should be congratulated for supporting (financially) an event of this magnitude. And there are those who believe that it is the global evil of our times where corporate power overpowers moral responsibility. But I think there is a clear winner outside of the corporate sponsor boundaries.

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The Year to Remember Forgets TV and Press

date.png 2012-07-03      |      Category:  Advertising      |     Tagged:  2012   advertising   decline   euros   group m   olympics   online   press   radio   revenues   tv  

This, as we are regularly reminded will be the year to remember. The much hyped London 2012 Olympic Games have arrived in the same year that England qualified for the Euros and therefore advertising revenues should be revitalised. I recall reading that the year England failed to qualify was estimated to have cost the British economy £1b a good proporation of which would be the advertising spend for the accompaniements that we expect with big footballing fixtures, TV's, Cars, alcohol and takeaways (the irony of watching world class sportmen while enjoying a double pepperoni deep pan and a few bottles of larger!)

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RAB at 20

date.png 2012-05-24      |      Category:  Radio      |     Tagged:  advertising   commercial   creative   rab   radio   radio gauge   red apple creative  

The Radio Advertising Bureau (RAB) celebrated 20 years of championing the UK commercial radio industry this week. For anyone who's encountered the RAB whether at an event or online can not miss their incredible wealth of research and information on this sector. 

It was at their birthday event that they chose to launch the latest tools for the trade. 

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Good Casting is Gold Dust

date.png 2012-02-01      |      Category:  Radio      |     Tagged:  advertising   casting   dave lamb   radio   red apple creative   waybaloo  

Why good casting is so important.

Those of you with young children will most probably be aware of the programme for pre-schoolers on Cbeebies, Waybaloo. This cheery collection of crack induced characters are familiar for their yoga moves and more sedate programming than some of the other offerings on the channel.

So it was with much surprise a few weeks ago when a narrator was introduced for the first time. Even more surprising was the negative reaction from the parents that the narrator was none other than Dave Lamb of Come Dine With Me fame. He is very possibly one of the most in demand voices in UK radio commercial casting and for good reason.l

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RAB Announces Head of Creative Development

date.png 2012-01-19      |      Category:  Radio      |     Tagged:  advertising   clare bowen   creative   development   rab   radio  

Great news from the Radio Advertising Bureau as they announce Clare Bowen's appointment to the newly created position of Head of Creative Development.

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Demons Never Die

date.png 2011-10-18      |      Category:  Spotify      |     Tagged:  advertising   cinema   commercial   demons never die   film   red apple creative   spotify  

Brand new British horror flick 'Demon's Never Die' is out this Friday in cinemas.

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