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What's Wrong With a Woman's Voice?

date.png 2016-03-08      |     Tagged:  advertising   female voices   international womens day   one air  

When this little Red Apple’r started work in radio advertising it was as part of a local station, creating adverts for local and regional clients.

The complete on-air line up at the station was pretty identical to a lot of local stations at the time. Male lead with female co-host on breakfast, followed by a series of male presenters only.
This onslaught of male presentation was only interrupted at the weekends when a female was brought back on air for the middle of the day, presumably to capture some of the family shopping time.

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