Get in touch!

+44 (0)203 214 8200

[email protected]

Latest work

9211882.jpg first_choice.jpg

Blog & News

All the latest important things in the world of Red Apple Creative


All posts tagged as: rajar



date.png 2016-05-19      |     Tagged:  llistening   q1 2016   radio   rajar   rap  

Bored of bullet point, power point, not on point RAJAR updates???

Us too!

Check out our alternative RAJAR radio listening update, via the medium of RAP!

Read More »

Rajar Round Up Q4 2013

date.png 2014-02-06      |     Tagged:  absolute   capital   classic   heart   kiss   listening   magic   planet rock   q4 2013   radio   rajar  
A quick summary of the key facts from the latest RAJAR survey.

91% of the UK adult population tunes into radio each week (48.4 million) for an average of 21.3 hours each.

Read More »

RAJAR Round Up Q3 2013

date.png 2013-10-24      |     Tagged:  2013   absolute   capital   commercial   kiss   lbc   magic   q3   radio   rajar  
The votes are in and we can reveal that youth radio is the hero of this quarter’s RAJAR results.
While Kiss posted its biggest ever national figures at over 5 million weekly reach, Capital has been crowned the UK’s biggest commercial radio brand with 7.7 million listeners.

Read More »

Rajar Round Up Q2 2013

date.png 2013-08-01      |      Category:  Radio      |     Tagged:  2013   absolute   commercial   heart   kiss   lbc   magic   q2   radio   rajar   talksport   uk  
So a quick snapshot of how UK radio has fared in the Q2 RAJAR stats….
Absolute Radio saw great gains adding 590,000 listeners taking its total to 3.8 million. Absolute’s London service was up 10% year on year but the big story is digital station Absolute 80’s which has posted record figures of 1.17 million making it the biggest all digital commercial radio station.

Read More »

How We Are Consuming Audio Content

date.png 2013-06-25      |      Category:  Advertising      |     Tagged:  audiencenet   audio   insight   online   radio   rajar   research  


We’re lucky enough to be part of the Internet Advertising Bureau’s Online Audio Council. At the most recent event Audiencenet shared the results of their research into listening habits for all audio.

Radio has had the steady hand of RAJAR to generate its audience research and the RAB for further industry insight and being always curious to the habits of the listening population we were keen to see how much similarity and difference would be found from existing research.

Read More »

Young People Communicate with Radio

date.png 2013-05-20      |      Category:  Radio      |     Tagged:  advertising   audience   bbc1   kiss   listeners   loss   nick grimshaw   radio   rajar   youth  

Following last week's RAJAR the story being leapt upon is Grimshaw's fall from grace. Radio 1's new(ish) Breakfast host saw a terrific drop in listeners seeing it fall to its 2003 levels, the station overall has lost 1.3 million in the past 12 months. Having been tasked by the BBC Trust to reduce the average age of the listener, further insight to sadden the R1 team is that the only demographic to grow audience was the 55+ age bracket from 1.3% to 1.6%.

Read More »

Radio Listening Increases

date.png 2013-05-16      |      Category:  Radio      |     Tagged:  audience   capital   figures   jack fm   listening   magic   northsound 2   radio   rajar   sunrise  

RAJAR have published the quarterly radio listening figures. LIstening via DAB is ever increasing, up again to 34.3% of all radio listening.

Read More »

Happy Embargoed Day

date.png 2013-01-30      |      Category:  Radio      |     Tagged:  bbc   commercial   embargo   listeners   radio   rajar   results  


The way that radio is measured intrigues me. RAJAR is the official body for measuring both commercial and BBC radio in the UK. The current method involves residents from selected postcodes within licensed transmission areas being solicited to complete diaries that follow their radio listening over a set time period. This information is collated and upscaled to give the average of listeners and hours listened for each station within that area.

For such progressive times it seems an archaic system, but research into other methods has so far proved unreliable.

Read More »

Absolute Leads Digital Listening

date.png 2012-10-25      |      Category:  Radio      |     Tagged:  absolute   digital   listening   radio   rajar   red apple creative  

It's RAJAR day, which for  non-radio people means very little. RAJAR is the quarterly measurement of radio listening and on the publishing of results soon follows the craftily spun press releases. Nobody is ever a loser, there are gains in share where there are losses in reach or gains in year on year where there are losses on quarter. 

But amongst the usual big stories about who's leading London commercially and will Chris Evans ever emulate Terry Wogan's successful audience highs - is the news of Absolute Radio's drive in digital listening

Read More »

Digital's RAJAR Success

date.png 2012-05-17      |      Category:  Radio      |     Tagged:  absolute   capital   commercial   digital   future   kiss   radio   rajar  

In the shadows of the Sony award hangovers from earlier this week come the Spring Rajar results for UK radio. And a second cause for celebration amongst the industry it seems.


Read More »