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Blog & News

All the latest important things in the world of Red Apple Creative

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All posts tagged as: red apple creative

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5 From.....Brinky

date.png 2016-10-04      |     Tagged:  5 from   catherine brinkworth   digital production assistant   red apple creative  

Digital Production Assiant, Catherine Brinkworth is more affectionately known to us as Brinky!

Brilliant hair, super smart and cool demeanour.....we wanted to find out more about Brinky's super powers.

Brinky, here are your 5 from questions....

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5 From....Kit

date.png 2016-08-18      |     Tagged:  5 from   red apple creative   studio assistant  
Our year with Studio Assistant Kit Holden is almost at a close.
Before he heads off to complete his degree he had one final task to complete.
Kit Holden, it's time for your 5 From....

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5 From...Niall

date.png 2016-08-04      |     Tagged:  5 from   copywriter   red apple creative  

Our 5 From continues in more traditional style this week. 

One of our newest recruits to the Creative team, Niall Kineally-Taylor is under the spotlight.

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5 From...Darren

date.png 2016-07-21      |     Tagged:  5 from   red apple creative   senior producer  

This week's 5 From.....is a super extended version as we say goodbye to the most amazing Senior Producer EVER! 

Our lovely Darren is off to satisfy his wunderlust, so after 4 years with Red Apple Creative - Darren Griffiths, here are your 5 From...

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5 From....Andre

date.png 2016-06-09      |     Tagged:  5 from   red apple creative  

Our 5 From..... blog introduces you to the Red Apple team individually.

We'd love to introduce Andre Harry, the Lead Developer from our Digital team.

Andre, here are your 5 From.....

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5 From......Aishah

date.png 2016-05-26      |     Tagged:  5 from   mi-soul   red apple creative  

Introducing, Aishah Amodu. Production Assistant.

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Christmas Playlist for All

date.png 2014-12-18      |     Tagged:  christmas   playlist   red apple creative   spotify  
Get in the festive spirit (that's spirit not spirits - we've seen some of your office party photos, you should be ashamed!) 
Red Apple Creative has a Christmas Playlist on Spotify to get you feeling all warm and fuzzy with festive cheer.

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IAB's Future of Audio

date.png 2013-11-14      |     Tagged:  bauer   blinkbox   exaget   future of audio   global   iab   mixcloud   music   red apple creative  
Internet Week Europe was supported again this year with a series of events at the Internet Advertising Bureau’s head office.
Last night we took to the stage along with our peers to discuss the Future of Audio.

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Online Audio Council Announced

date.png 2013-04-17      |      Category:  Advertising      |     Tagged:  absolute   advertising   audio   council   iab   online   radio   red apple creative   spotify  

The Internet Advertising Bureau (IAB) have announced their latest council of experts to focus on the platform of online audio advertising. Red Apple Creative are delighted to be part of the council and looking forward to the development and forthcoming projects that the council will lead.

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Liberon Extreme Woodstain Radio Commercial

date.png 2013-04-03      |      Category:  Radio      |     Tagged:  commercial   extreme woodstain   liberon   radio   red apple creative   talksport  

Red Apple Creative are proud to have produced a series of three radio commercials for Liberon's first UK radio campaign. Talksport listeners will have heard this on air since the start of April.

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Liberon Finishing Oil Radio Commercial

date.png 2013-04-03      |      Category:  Radio      |     Tagged:  commercial   finishing oil   liberon   radio   red apple creative  

Red Apple Creative are proud to have produced a series of three commercial for Liberon's first UK radio campaign. Listeners to Talksport will have heard this since the start of April. 

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Liberon Decking Oil Radio Commercial

date.png 2013-04-03      |      Category:  Radio      |     Tagged:  commercial   decking oil   liberon   radio   red apple creative  

Red Apple Creative are proud to have created a series of three commercials for Liberon's first UK radio camapign. Listeners to Talksport will have heard these on air from the start of April. The lovely soundscape behind this one has us wishing hard for the start of Spring!

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Tax Relief but Ebacc Cuts Creative

date.png 2012-12-06      |      Category:  Advertising      |     Tagged:  animation   autumn statement   creative   ebacc   education   game   industries   red apple creative   taelief   tv  

 

The Autumn Statement this week saw George Osborne announce a 25% tax relief starting April 2013 for the game, animation and high-end TV industries.

It’s great news that these creative industries are being supported and given the chance to thrive in economically tough times.
To put the cherry on top, £6 million is being made available for training in these industries.

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This Week in Advertising

date.png 2012-11-22      |      Category:  Advertising      |     Tagged:  advertising   alcohol   asda   bishops   casting   christmas   church   churchill insurance   junk food   martin clunes   radio 4   red apple creative   stereotyping   women   you and yours  

To start the week off news that Churchill Insurance fell unexpectedly foul of that terrible curse of casting when their advertising frontman, Martin Clunes had his driving license suspended. We’ve blogged about the benefits and pitfalls of high profile casting, still at least their mascot nodding dog shouldn't cause them too much trouble. Unless it starts destroying sofas in a insurance scam?!

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The Power of Online Audio Advertising

date.png 2012-11-19      |      Category:  Advertising      |     Tagged:  absolute   advertising   audio   bpi   iab   lastfm   online   red apple creative   spotify   we7  

Audio advertising is our strong suit and we've been making audio commercials for.....oooh,many years! Over the course of time audio has made the move into the online world and we've been delighted to use this space to show how powerful the auditory sense is in terms of engagement. 

Last Wednesday the Internet Advertising Bureau (IAB) hosted the last of 3 seminars on Advertising in a Online Environment and we were delighted to share our thoughts on this aspect of the advertising world alongside representatives from LastFM, We7, Spotify, Absolute and the BPI.

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Absolute Leads Digital Listening

date.png 2012-10-25      |      Category:  Radio      |     Tagged:  absolute   digital   listening   radio   rajar   red apple creative  

It's RAJAR day, which for  non-radio people means very little. RAJAR is the quarterly measurement of radio listening and on the publishing of results soon follows the craftily spun press releases. Nobody is ever a loser, there are gains in share where there are losses in reach or gains in year on year where there are losses on quarter. 

But amongst the usual big stories about who's leading London commercially and will Chris Evans ever emulate Terry Wogan's successful audience highs - is the news of Absolute Radio's drive in digital listening

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The Truth About Advertising

date.png 2012-10-17      |      Category:  Advertising      |     Tagged:  advertising   bodyform   brand   red apple creative   truth   video  

Advertising is an artform. To take a brand or a product and encourage people to feel something for it, to covet it, desire it, collect it, reserve it ahead of it's release or buy it in bulk, to recommend it to friends and to follow it on social network sites is not as easy as it seems. With some brands, say Chanel's perfunes the job is perhaps a little easier. Who doesn't want to smell divinely sensual?

Some products are a little more down to earth, who remembers the one click air freshner TV spot featuring a terribly precocious child and the infamous line "I'm going to do a poo at Paul's house!"

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What About You Tube?

date.png 2012-10-04      |      Category:  Advertising      |     Tagged:  censorship   films   paranormal activity 4   red apple creative   youtube  

There have been many discussions in the past few years regarding what is and isn't acceptable for children to see from advertisers. The overtly sexual images in advertising have been censored to appropriate time and location placements. Junk food advertising regulation is continuously being reviewed. The regulations surrounding advertising to children are enormous. 

So how did the 6 year old daughter of a friend manage to watch the trailer for Paranormal Acticvity 4 as a pre-roll advertisment on Youtube? A film classified as suitable for 18 years and over, designed to terrify adults will have been required to adhere to strict time scheduling for TV commercial broadcasts. How is it that the online video is broadcast without restriction?

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Cosmetic Changes

date.png 2012-08-22      |      Category:  Advertising      |     Tagged:  advertising   cosmetic surgery   red apple creative   regulation   review  

The cosmetic industry is set for a serious review following the recent PIP implant scandal. Amongst the areas for review it's been suggested that the advertising of cosmetic surgery should be pulled in for tighter regulation. I'm curious to know how tightening the regs of advertising cosmetic surgery is likely to improve the standards of the industry? Understandably, the argument is that the over exposure of cosmetic surgery advertising means that it appears to have a commonplace part in our society - but, it does have a commonplace part in our society, doesn't it?! Botox parties, lunchtime face lifts, do you know someone who hasn't had some form of cosmetic treatment?

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Skirting the LOGOC Rules

date.png 2012-07-25      |      Category:  Advertising      |     Tagged:  2012   adidas   advertising   corporate   london   nike   olympics   outdoor   paddy power   red apple creative   sponsor   tv  

The roads are blocked. Hundreds of lycra clad individuals have descended on the capital. The white tracksuit clad 'Jimmy Saville Tribute Act' that is the Torch Relay has finally made it's way to the centre of the events and those odd creatures, Wenlock and Mandeville are suddenly ubiquitously littering the streets. That's right, London  2012 is upon us and with it comes the enforcement of sponsor credential. There is a distinct division between those who believe that the corporate sponsors should be congratulated for supporting (financially) an event of this magnitude. And there are those who believe that it is the global evil of our times where corporate power overpowers moral responsibility. But I think there is a clear winner outside of the corporate sponsor boundaries.

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N-O2. What do you do when you're can't use your mobile?

date.png 2012-07-12      |      Category:  Advertising      |     Tagged:  media   mobile   networks   o2   red apple creative   traditional  

Oops for O2 as their UK network crashed spectacularly this week causing many of their 23million customers to lose all services for a considerable period. So what do you do when you can't access your mobile? 

En route to a client meeting this week, we realised how lost (literally) we'd have been without our trusty smartphones. Checking client emails for the venue address, using Google maps to navigate to the venue, checking travel times and reservations for the return route. All fairly basic everyday stuff. In fact, it's been so long since we didn't have these services that we've forgotten what we'd do without them.

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RAB at 20

date.png 2012-05-24      |      Category:  Radio      |     Tagged:  advertising   commercial   creative   rab   radio   radio gauge   red apple creative  

The Radio Advertising Bureau (RAB) celebrated 20 years of championing the UK commercial radio industry this week. For anyone who's encountered the RAB whether at an event or online can not miss their incredible wealth of research and information on this sector. 

It was at their birthday event that they chose to launch the latest tools for the trade. 

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Good Casting is Gold Dust

date.png 2012-02-01      |      Category:  Radio      |     Tagged:  advertising   casting   dave lamb   radio   red apple creative   waybaloo  

Why good casting is so important.

Those of you with young children will most probably be aware of the programme for pre-schoolers on Cbeebies, Waybaloo. This cheery collection of crack induced characters are familiar for their yoga moves and more sedate programming than some of the other offerings on the channel.

So it was with much surprise a few weeks ago when a narrator was introduced for the first time. Even more surprising was the negative reaction from the parents that the narrator was none other than Dave Lamb of Come Dine With Me fame. He is very possibly one of the most in demand voices in UK radio commercial casting and for good reason.l

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Internal Communications Conference

date.png 2012-01-12      |      Category:  Internal Comms      |     Tagged:  christina fee   easyjet   internal communications conference   pr week   radio shows   red apple creative  

Early December saw Red Apple Creative bring a new dimension to PR Week's 7th Internal Communication Conference.

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Demons Never Die

date.png 2011-10-18      |      Category:  Spotify      |     Tagged:  advertising   cinema   commercial   demons never die   film   red apple creative   spotify  

Brand new British horror flick 'Demon's Never Die' is out this Friday in cinemas.

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