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First Choice - #SummerOfMusic Playlist Generator


First Choice wanted to show that they can take the hard work out of holidays every step of the way by providing users with a custom-generated playlist, perfectly suited to their tastes, to listen to at any stage of the planning, packing or travelling process.

This concept was based on a massive data-led concept which involved analysing the key components of popular summer songs from years gone by, in order to create a "formula" for the perfect summer playlist.

This custom-built branded campaign included a choice of genres, sliders that allowed users to customise the speed and energy of their playlist, and links out to a competition and First Choice’s website.