Tough Mudder entered the Irish market place with a phenomenal radio campaign planned by our sister company, Radio Results.
The notoriously challenging obstance course sought to attract entrants to this new market place with a combination of traditional radio advertising including the commerical created by Red Apple Creative and an on-air promotion.
We partnered with FM104's breakfast show, The Strawberry Alarm Clock. Presenters encouraged listeners to enter the competition to be selected for FM104 Tough Mudder teams. Candidates were videoed as they trained for the event which was housed on a bespoke microsite and signposted by presenters on air and via FM104's social channels.
The microsite also included training tips and information on the teams so listeners could follow thier progress and be inspired to sign up.
We worked with the client on the script and sourced a native Irish voice to match their steely sound. The commercial was broadcast on FM104 during May 2015.