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Projects Volvo XC90

Volvo XC90

Music is memory.

Songs can evoke memories of a time or place. When Volvo partnered with Avicii to promote the new XC90 model we took advantage of 3D audio to create immersive audio that perfectly complemented Avicii’s cover of ‘Feeling Good’.

The objective was to create the sounds of summer in nature. Something that would reflect the song and work cohesively with the video that users were directed to from the Spotify ad. As with all 3D audio, make sure to get the most out of it by listening with headphones.

We took advantage of 3D audio to create immersive audio that perfectly complemented Avicii’s cover of ‘Feeling Good’.

Volvo Spotify 3 D 280515 Swedish Vo 1 - Red Apple Creative